App Store creative assets

The App Store's new header, and how to fill it.

In iOS 27 and iPadOS 27, a creative asset can lead your product page and stand in for screenshots in search results. Here are the sizes, and a quick way to make them from your project.

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A wide App Store product page header image.

In short

Creative assets appear across the App Store in iOS 27 and iPadOS 27 and later. A product page header image is 3840 × 1646 at 21:9. A search results image is 3:2, from 1920 × 1280 up to 3840 × 2560. One 16:9 PNG at 5244 × 2950 can serve both. Images can't have alpha. Without a search asset, your events, previews and screenshots appear as before. Appscreensii makes all of these as images, not videos.

Header: 21:9, 3840 × 1646
Search results: 3:2, 1920 × 1280 to 3840 × 2560
Both: 16:9 PNG, 5244 × 2950
Price: Designing costs nothing. Exporting starts a 7-day free trial, then $12 a month, or $10 a month billed annually. See pricing

The specifications

Placement	Aspect ratio	Pixels	Files
Product page header	21:9	3840 × 1646	.jpeg, .jpg, .png
Search results	3:2	1920 × 1280 to 3840 × 2560	.jpeg, .jpg, .png
Header or search, universal	16:9	5244 × 2950	.png

From Apple's creative assets specifications, read November 4, 2026. Images can't include alpha or transparency. These assets can also be videos of 5 to 30 seconds, which Appscreensii doesn't make.

What Apple suggests

From Apple's asset best practices:

Header: focus on a single, clear idea, and design with a first-time visitor in mind. Dense assets dilute the impact.
Search results: make your app's purpose obvious at a glance, since people searching want something specific. Showing the interface, content or gameplay helps them decide.
Safe area: keep key art inside the safe area in Apple's templates, and your focal point near the center, so it isn't clipped.
Everywhere: no specific prices, discounts, URLs, or logos of other platforms.

Apple offers templates for Figma, Photoshop, Pixelmator and Sketch, and a preview tool in App Store Connect shows how your assets will look before they go live.

Making them in Appscreensii

Add the App Store header, search or universal format to your project. It picks up your template, headline and colors, and you edit it like any screen. The Export dialog names the App Store Connect slot each size goes in. For the universal size, tick "Use header asset in search results" when you upload.

Because it shares a project with your screenshots, it follows your translations too.

Questions

Good to know.

Do I have to add a header or search image?

Apple describes what happens without a search asset: your In-App Events, app previews and screenshots appear instead. Screenshots are still what App Store Connect requires.

Which iOS versions show them?

Apple says creative assets appear across the App Store in iOS 27 and iPadOS 27 and later.

Can I use one image for both?

Yes. One 16:9 PNG at 5244 × 2950 can be used for the header and for search results. Keep what matters inside the safe area, since each placement crops differently.

Can Appscreensii make a video header?

No, images only. It doesn't make video.

What does Appscreensii cost?

Designing costs nothing. Exporting starts a 7-day free trial, with a card, then it's $12 a month, or $10 a month billed annually. Cancel before the trial ends and you pay nothing. A project owner's plan covers the people they invite. See pricing.

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